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Adam has been the strategic and creative mind behind a plethora of brand strategies, creative executions and campaigns over the last few decades.

He was the youngest ever Creative Director at global ad agency, Ogilvy, when he took on role of ECD of the New Zealand operation at the tender age of 21.

He co-founded and was the Creative Director of Soudan Lane – the first integrated advertising and branding agency in Australia, encompassing brand strategy, communications strategy, branding, advertising, design, sponsorship, promotions and PR.

He co-founded two guerrilla media brands: Impact Media – the first scooter advertising agency (think motor scooters towing advertising trailers; and XXL Projections – the first guerrilla media projections company in Australia.

He founded Australian cosmetics brand Red Cosmetica – the world’s first range of red lipsticks. Yes, just reds.

And, of course, he founded 5th Site where he maintains a daily role as our Creative Director.