Brand Strategy, Branding 23 May 2021 What’s in a name? If you've ever tried to name something - a product, a brand or business - you no doubt thought the mission was to come up with something so clever that it says everything about your brand in one or two… Adam Coutts
Brand identity, Brand personality, Branding 26 Apr 2021 Is your cardboard receptionist a mongrel? What do you think about your business card? Just a bit of cardboard with your contact details on it? That's dangerous thinking. Your business card is the second impression a person has of you and the brand you represent (your… Adam Coutts
