5th site was founded by our Brand Strategy & Creative Director, Adam Coutts, who leads our team of creatives and researchers.

Adam has been the strategic and creative mind behind the brand strategies and creative campaigns for a multitude of loved Australian and international brands. He was Copywriter and Creative Director at a handful of the most awarded ad agencies in Australia and New Zealand, before founding his own agency at the tender age of 24.

Adam’s insight into brands, brand strategy and customer behaviour comes from walking the walk. He founded, grew and successfully exited his ad agency, an out of home media brand and a guerrilla media brand. He is also the founder of Australian cosmetics brand Red Cosmetica, the world’s first range of red lipsticks. Yes, just reds.