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5th site was founded by our Creative Director, Adam Coutts, who leads our team of designers, copywriters and coders.

Adam has been the strategic and creative mind behind campaigns for a multitude of loved Australian and international brands … and a multitude of their websites.

Adam’s insight into the design, copy and brand salience required to develop a successful website comes from walking the walk, having founded and built an ad agency, an out of home media company, a guerrilla media company and a cosmetics brand.

Adam is also a sought after brand strategist and branding coach, arming founders, CEO’s and entrepreneurs with the knowledge and skills to manage and grow their business and personal brands. You can find out more at brandreactr.com.